Binghatti Vision Iconic

Description

Vision Iconic in Mercedes-Benz Places | Binghatti City at Meydan of Dubai with Binghatti Developers is the most iconic branded residential projects by Binghatti Developers. Sited at the position of the most exclusive place within the Nad Al Sheba and Meydan districts of Dubai, Vision Iconic involves the combination of famous design mode of Mercedes-benz along with Binghatti exclusive architecture expertise so as to develop into a sole signature address. It is not designed as a traditional residential or apartment project, but becomes the signature architectural manifestation of the comprehensive destination of Mercedes-Benz Places | Binghatti City, which involves a massive masterplanned development consisting of 12 unique towers. Moreover, Mercedes-Benz Places | Binghatti City has to develop into a new generation branded city habitation in which architecture, transport, technology, landscape, shopping & entertainment are syncretic altogether in the area.

The architectural expression of Vision Iconic draws heavily on the visions and innovations in Mercedes-Benz car design that have defined its distinctive sense of identity for over a century- mastery of form, balance, movement and engineering. Its sculpted, ascending verticality, flowing architectural forms and intricate massing give it a commanding presence in the Dubai skyline without imposing on its elegant overall volumetric form. The tall eye-catching tower is made to look broad and dynamic from different angles, natural to the association with Mercedes-Benz‘s particular taste for movement. The building also shares Mercedes-Benz Places | Binghatti City‘s characteristic architectural language- expresses confident vertical definiteness through bold massing and towering architectural elements offset by billowing, expansive expanses of transparent fenestration.

The broader masterplan will develop the idea of branded residences into a fully-fleshed urban destination. Mercedes-Benz Places | Binghatti City, sprawled across a significant development area, sits around a series of architecturally integrated towers, landscaped surroundings and lifestyle areas. At the centre of this thriving community is the Grand Promenade, a landscaped community spine linking residential blocks with leisure, retail, dining and fitness amenities. The aim of the masterplan is to create an environment that offers residents that not everything is about the four walls and roof of their home. Arts and crafts, water features, leisure facilities, sports venues, restaurants and cafes, retail outlets, and open space and landscaped zones promote a comprehensive living environment making it a genuine community rather than a mere cluster of residential towers.

The Vision Iconic is envisioned to be approximately 341 metres in height from the Meydan skyline. It is planned to have about 1,404 residential units within a large vertical layout. The tower comprises of 66 residential floors while above these there are five floors of parking, along with mechanical, service and rooftop levels. Retail spaces spanning some 21 retail units are foreseen to be located at the ground level, adjacent to a shared podium environment, which acts as an interface between the urban surroundings on one hand and the resi enclaves on the other. The combination of retail, residential, landscaped and lifestyle elements emphasizes the iconic nature of the tower as a significant element within the larger Mercedes-Benz branded city developments.

Living spaces are created with an emphasis on maximization of interior space and openness, comfort and privacy, West-facing apartments enjoy daylight viewing galleries extending seamlessly through the outside space, enhancing the connection of each residence with the exterior. West-facing apartments enjoy daylight viewing galleries extending seamlessly through the outside space, enhancing the connection of each residence with the exterior. The apartments’ design maximizes the combination of natural light and cross ventilation, giving residents uninterrupted breathtaking views to the entire Dubai skyline, with different perspectives depending on apartment position, elevation and orientation. The residences vary from one-bedroom to five-bedroom accommodations, with larger duplex layouts offering more space for luxurious living. It is possible to integrate the well-designed spaces with the remaining interior construction into the expansive bedroom and living areas, creating flowing unifying spaces or using voids integrated into duplex plans to separate social and private spaces on different levels.

The interiors follow the same philosophy as the building with clean lines, symmetrical proportions and an emphasis on functionality and subtle elegance. Instead of decorative details, the emphasis is placed on quality of space, natural light, views and well thought through details. The living spaces are designed to have a modern, tranquil and purposeful worldliness at the heart of the high qualities associated with MercedesBenz. The scale of the interiors takes inspiration from the distinctive relationship of the building to its landscaped setting with large glazed areas allowing the panoramic city scape to become a fundamental part of the living environment. These parameters help create a sense of openness within the residences while maintaining the required level of privacy associated with a high branded residence.

However the lifestyle offering goes far further than merely the apartments themselves. By owning a property as part of Vision Iconic residents also gain access to the wider lifestyle amenities and activities being created across Mercedes-Benz Places | Binghatti City including landscaped walkways and squares, swimming pools, fitness and spa facilities, sport and leisure spaces, restaurants, cafés and locations for social engagement. In addition the Grand Promenade also offers a place to walk, unwind and meet others, along with a wider community dedicated to providing intentionally designed lifestyle experiences to suit residents needs of every age. The lifestyle focus is exemplified through the project‘s concentrate on health and well-being, external spaces, entertainment and leisure activities and hospitality style pursuits all of which serve to position the project as a fully integrated lifestyle concept rather than a simple residential product.

Positioning the project in Meydan also makes it attractive. Meydan is a district of Dubai that is well positioned and yet offers residents within the area the opportunity for access to the more established leisure, commercial and residential destinations within the city, while still providing a relatively open liveable environment. The development is located in close proximity to Meydan Racecourse. Connection to the road network of Dubai is enabled through Al Khail Road, which offer easy access to the main business and financial districts of the city such as Business Bay and Downtown Dubai. Access to Dubai Mall and the iconic Burj Khalifa is also easily achievable. The Dubai International Airport can also be reached easily via the main road network.

From an investors point of view, Vision Iconic is confined to a currently developing but viewed as a prominent part of Dubai’s branded-residence market. Through its strong position, Vision Iconic differentiates itself as unique; an renowned brand with a history to match Binghatti’s strong track record of innovative developments, iconic architecture, a large masterplanned community and strategic Meydan location. This positioning, with the Mercedes-Benz tile and Binghatti’s reputation, is targeted at affluent purchasers, foreigners investors and residents who are attracted to unique design and world famous brands. The Mercedes-Benz name lends the development a resolute identity within Dubai’s luxury residential market, though the larger masterplan can result in a broader design synergy to set Vision Iconic apart from high rise competitors.

In conclusion, Vision Iconic is a convergence of high-end residential with automotive design and its context of modern urban living. The architecture reflects the qualities of the brand onto a bold iconic residential development, while its residences offer generous planning, internal volumes, a broad outlook, a level of height and separation and privacy, complemented by a sophisticated contemporary apartment design. Building off the overall Vision Iconic 214 masterplan as part of Mercedes-Benz Places | Binghatti City, the development will place the development within an integrated setting of landscaped parks, retail, wellness centers, recreation centers and lifestyle destinations. Situated in Meydan, in the Nad Al Sheba area and near to some of Dubai‘s key locations, Vision Iconic presents a unique branded address for those investors and residents looking for iconic architectural design, world-wide branding and recognition and a high-caliber investment/ residential opportunity in one of Dubai‘s most exciting up-and-coming areas.